pureryde

Stay Strong, Ryde on: Austin’s New Indoor Cycling Experience

Published On September 18, 2013 | September/October 2013

Pure Ryde

There’s not a week that goes by that we don’t try to figure out how we can be more involved in the community

By Jeana BertoLdi

For Austinites looking to spice up their workout routine, PureRyde offers an exercise experience unlike any you’ve had before. The studio, located at 5th Street and Pressler, intertwines enthusiastic, high-energy instruction with hard-core, full-body workouts designed to blast calories while sculpting legs, arms and core muscles. PureRyde uses RealRyder Fitness bikes which utilize cutting-edge core technology and provide a “build-and-burn” cycling experience that burns an average of 20 percent more calories than stationary bikes in other facilities.

For those not used to taking spin classes, the initial experience can seem a little intimidating, but the PureRyde instructors guide newbies through every step. From the moment riders walk in the door, they receive personal care and attention regarding proper footwear and attire, bike seat adjustment, proper mechanics for “clipping in” to the pedals and basic operation of the bike. The initial warm-up begins once all riders are set up properly – then get ready to sweat as the instructor ramps up the intensity and keeps you pedaling while offering words of encouragement to make the workout enjoyable.

As with any high-intensity workout, the PureRyde experience would not be complete without upbeat tunes to keep riders energized. The instructors play a variety of popular hits throughout the 50-minute class and even offer clients the opportunity to request songs via email, Twitter and Facebook. “Music plays a key role in the choreography and creation of the studios energy,” says instructor and PureRyde Operations Manager Aimee Allen. PureRyde offers Pure Tunes that are changed regularly and available on the company’s website, www.pureryde.com.

In addition to helping clients reach their fitness potential, PureRyde also aims to connect with the larger Austin community by offering local products, such as JuiceLand juices, and partnering with multiple local businesses such as The Long Center and Whole Kids Foundation for charity events.

Co-owners and fitness entrepreneurs Kelle Ilitch and Laura Cronberger are devoted to giving back to the local Austin community. “There’s not a week that goes by that we don’t try to figure out how we can be more involved in this community,” says Ilitch. The pair chose Austin as the location for PureRyde because of their love for the city and its passion for fitness and health. Cronberger says, “The organic feel of Austin was one of many reasons they wanted to start this business here.”

“The great energy of Austin went hand-inhand with the studio concept,” Ilitch adds.

To sign up for a class at PureRyde, visit their website at www.pureryde.com or call 512-474-7433. Other tips: Be sure to arrive 15 minutes early, wear proper cycling gear (padded shorts can be helpful) and bring a narrow water bottle (the cup holders are made to fit classic cycling bottles). Parking is free in the Pressler garage. To get involved with PureRyde’s charity events, you can visit their website for a complete listing of opportunities.

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